There is no mystery about what the judges aren’t looking for. They aren’t looking for a self-centered, mean girl who hates people. What they are looking for is a much longer list. We can’t know the entire list of what the judges want in a titleholder (because frankly, they won’t know until they meet her), but there are three specific characteristics that historically win – even if the judges aren’t necessarily looking’ for them.

 

The good news is: you can communicate all of them if you prepare in a mindful way.

 

The bad news is: so can everyone else.

 

The good news is: few women actually take the time to prepare

 
If you apply the 3 characteristics I’m about to teach you to your pageant preparation, you’ll already be light-years ahead of the competition.

 

 

The titleholder must be:
1. Relatable
2. Marketable
3. Engaging

 

Relatable is the ‘just like me’ quality.

It means that you are a person that has similar challenges, successes, experiences, stories, and qualities that other people have. This is a quality that people trust. They can see all sides of your humanity.

 

Marketable is the business quality.

It means that linking their pageant to you will attract more of their customers. It’s like Nike hiring a professional athlete vs. a high school piano player. Pageants want to align themselves with women that look, behave, speak, and interact in positive ways with their same target market. This is why platforms, community service, and online presence are so vital to many pageants.

 

Engaging is the social quality.

It means that you grab and hold attention. The best way to hold attention is through story-telling because there is a natural flow of feelings like taking a ride or watching a movie. If your voice is soft, your energy is low, or your eyes are wondering you won’t be seen as engaging. Pay attention to your behavior when you are with friends, feeling great, and doing something you love – that is your true expression of engagement, let the judges see it!

 

For some women, these three qualities come naturally. For others, they are learned. But, even if you have the qualities, the work is in preparing yourself to successfully communicate these to your judges throughout your performance. That’s what we do in the Pageant Interview Game Plan.

 

Don’t forget to click share this with a friend who could use some encouragement and I’ll see you on the next Win A Pageant Wednesday. Love ya lots! kiss

 

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